Professional Editorial Photography
Enterprise
Arena Akcji Press Photo Agency

Legal

PL

General Terms for Use of Images

Arena Akcji Press Photo Agency

Last updated: April 27, 2026

I. Definitions

  1. Agency – means ARENA AKCJI LIMITED LIABILITY COMPANY with its registered office at ul. Na Zielonki 16, 31-270 Kraków, Poland, entered in the National Court Register under KRS: 0001213513, holding NIP: 9452322853 and REGON: 543599249, e-mail: biuro@arenaakcji.pl.
  2. Images – means any image made by any technique, stored in the Agency's database and intended for paid licensing to Clients for publication purposes.
  3. Editorial Images – images intended exclusively for informational, documentary and editorial use. They may not be used for advertising or commercial purposes.
  4. Commercial-use Images – images explicitly and unambiguously marked in the Agency's database with the annotation "Approved for Commercial Use" (or equivalent). Only these images may be used in advertising and promotional materials.
  5. Client – means a natural person, legal entity or organisational unit without legal personality acquiring sublicence rights for image publication.
  6. Agency Profile – the website available at arenaakcji.pl.

II. Application of General Terms

Every Client purchasing an image from the Agency simultaneously accepts these General Terms and undertakes to comply with them.

III. Legal Protection and Image Download Procedure

  1. Images are provided by the Agency principally in digital form. In exceptional individual cases they may be provided as prints — subject to prior agreement with the Agency.
  2. Economic and moral copyrights belong to the photographers or their representatives (other photo agencies). Such rights may not be sold.
  3. The Agency's service consists solely of granting a non-exclusive sublicence for single publication; the Client may only acquire reproduction rights, specifying each time the image size, place, time of publication and geographic territory.
  4. The published images are protected by copyright. The Client may not share images with third parties, for a fee or free of charge, without the Agency's consent.
  5. The Client may select images for publication on the Agency's platform — arenaakcji.pl. The Client is obliged to pay the applicable fee via the Hotpay payment gateway. After payment, the Client receives a link enabling the download of the selected images.
  6. The fee for image access and the non-exclusive sublicence is available at arenaakcji.pl/cennik.

IV. Licence

  1. Unless a separate agreement provides otherwise, the Client, upon payment based on the invoice received, obtains a non-exclusive sublicence for a single publication of the image in the manner strictly specified in these General Terms, on the territory of the Republic of Poland.
  2. Use of the image in a manner contrary to the terms results in the termination of the sublicence without the need to send a separate declaration of intent to the Client.
  3. Confirmation of the non-exclusive sublicence grant is the VAT Invoice generated after the Client's payment.

V. Fields of Exploitation

  1. All images available in the Agency's database are by default Editorial Images (paragraph 2 below), unless expressly marked as "Approved for Commercial Use" (paragraph 3 below).
  2. The sublicence for Editorial Images entitles exclusively to:
    1. loading the image into computer memory, storing and reproducing it to the extent necessary for the permitted publication;
    2. display, exhibition and public communication exclusively for informational and editorial purposes:
      1. in printed press (excluding the cover page),
      2. on internet portals and social media,
      3. on press covers, exclusively in an editorial and informational context, without advertising elements.
  3. Editorial Images may not be used:
    • for any advertising or promotional purposes,
    • on advertising banners, billboards or any other advertising media,
    • in sponsored articles, advertorials or other content designated as promotional material,
    • to promote goods, services or brands.
  4. The sublicence for images expressly marked "Approved for Commercial Use" entitles — upon payment of a separate, higher fee in accordance with the price list — additionally to:
    1. use in advertising and promotional materials;
    2. publication on advertising banners and other outdoor advertising media;
    3. use in sponsored articles and advertorials.
  5. Any intention to use an image in a manner other than covered by the granted sublicence must be agreed with the Agency before publication and requires separate written consent from the Agency and payment of the applicable fee.
  6. The Client is obliged to independently verify the image's marking before purchasing it. The Agency bears no responsibility for consequences arising from the Client's failure to perform this verification.

VI. Personal Rights, Image Rights and Liability

  1. The Client may not use images in a manner that demeans persons depicted in the image or otherwise infringes their personal rights. This also applies to images featuring athletes. In particular, it is prohibited to use images for pornographic purposes or any other purposes contrary to statutes or public morality.
  2. The Agency bears no liability for infringement of personal rights or damage caused by the publication of an image, if such damage or infringement was caused by alteration of the image (in particular photomontage), the publication context, publication contrary to these General Terms, or due to the context of the press article or other publication which the image was used to illustrate.
  3. The Agency grants only sublicences for image publication and is not responsible for obtaining consent for the publication of the images of persons or things depicted in the images, if the nature of the persons or things depicted or the circumstances of taking the image suggest that obtaining such separate consent is necessary.
  4. In the event that the Agency or third parties suffer damage caused by use of an image without a licence or in excess thereof (including in excess of these General Terms), the Client shall bear the costs of all related compensation and legal expenses, including legal assistance costs. In the event of legal action brought against the Agency by an injured party, the Client shall join the proceedings.

VII. Payments

  1. Settlement between Arena Akcji Photo Agency and the Client for selected images is based on a package agreement.
  2. Downloading images from the Arena Akcji database within a purchased package is equivalent to their purchase, unless the agreement provides otherwise.
  3. The licence fee means the price for a single use of the image on the specified fields of exploitation. Repeated use of the image requires a new fee.
  4. Publication of an image without payment of the applicable fee constitutes unlawful use and results in consequences specified in the Copyright Act, including a contractual penalty of PLN 500 per image used.
  5. Use of an Editorial Image for advertising or commercial purposes without holding a sublicence for an image marked as approved for commercial use results in a contractual penalty of five times the commercial licence rate, regardless of other claims.

VIII. Exclusivity

The Agency grants a non-exclusive sublicence.

IX. Copyright and Image Credits

All published images from the Arena Akcji Photo Agency should be credited as “Arena Akcji” along with the photographer's name. In the absence of the photographer's name in the description, the credit “Arena Akcji” alone is sufficient, unless the package details provide otherwise. Publication of an image without the appropriate credit results in an additional fee in accordance with the price list.

IXA. Complaints

  1. The Client may submit a complaint regarding services or purchased images by sending a message to: biuro@arenaakcji.pl or by post to the Agency's registered address.
  2. The complaint should contain: name and surname (or company name), contact details, order number and description of the issue.
  3. Complaints are resolved within 14 calendar days from the date of receipt.
  4. The Client will be informed of the complaint outcome by e-mail or by post, depending on the form of submission.

IXB. Right of Withdrawal

  1. A consumer has the right to withdraw from the contract within 14 days from the date of conclusion of the contract without giving a reason, by submitting a declaration to: biuro@arenaakcji.pl or by post to the Agency's registered address.
  2. The right of withdrawal does not apply in the case of delivery of digital content not stored on a tangible medium, once the provision of the service has begun with the consumer's consent.
  3. In the event of effective withdrawal from the contract, the Agency will refund all payments received from the Client no later than 14 days from the date of receipt of the withdrawal declaration. The refund will be made using the same payment method as used in the original transaction, unless the parties agree otherwise.

IXC. Delivery of Digital Product

  1. The Client receives access to the purchased digital product immediately upon payment being credited, but no later than 24 hours from the moment of payment.
  2. The Client receives access to the purchased image in the “Photos” tab after logging into their user account.
  3. The purchased image may be downloaded once. After downloading, access to re-download may be restricted.

X. Final Provisions

  1. Matters not regulated in these terms shall be governed by the applicable provisions of the Civil Code and copyright law.
  2. The Agency reserves the right to amend these terms at any time. The amendment is effective from the date of publication on the Agency's platform.
  3. All disputes arising from the sublicence agreement shall be resolved by the competent court by jurisdiction of the Agency's registered office.